Our Story

Over a span of fifteen years, I shaped Madrid's restaurant and event planning scene, becoming a prominent figure in the hospitality industry. In 2018, life went about normally, I was busy running Murillo Café and Velazquez 17, but that summer my life went through a profound transformation. My then 19-year-old son faced a near-fatal golf cart accident. He managed to defy less than a 1% survival chance given by doctors, but the prognosis we received was a life in a complete vegetative state.

After 100 challenging days in the hospital, my son was discharged, and our journey to recovery began. I was driving around 200 kilometres daily to various therapies, my son, reliant on a wheelchair and constant medical support, faced immense challenges.

With long days, I focused on efficiency. I created stylish and functional uniforms for myself. They allowed me to work with him during morning therapy sessions and easily transition into evening gatherings and supervising the restaurants.

While I was dealing with the aftermath of the accident, sitting in doctors and therapy waiting rooms, I started to think about an old dream of mine. Starting a clothing line. The idea and planning kept my mind busy and  gave me hope through challenging times. My vision was to create timeless basics, adaptable for any occasion from AM to PM.

Seeking quality and sustainability, I discovered a small workshop in Lisbon, where a community of skilled female seamstresses meticulously craft each piece by hand. We source our materials locally in Portugal to ensure comfort and durability, and our design process prioritizes precision for the perfect fit. Our production only scales with demand and all our garments are made following our mantra, "Time Is Love".

After five years of therapy, Joaquin, despite underlying speech and mobility issues, is now fully self-sufficient, joining me at dinner parties while I proudly wear my AM PM jumpsuit. I share our story to highlight how adversity can pave the way for new opportunities.

-With Love, Eliza Arcaya